Groove illustrations

The Groove pack has one of the most recognizable styles in our library. These characters feature big, bold bodies paired with tiny heads, giving them a playful, almost cartoonish presence that grabs attention instantly. The filled-outline style with duo-tone color choices keeps things clean and modern, while the exaggerated proportions add a sense of fun that flat illustration styles often lack.

Built for Landing Pages

Every illustration in this pack was designed with website hero sections in mind. The compositions work at large sizes, the negative space around characters is intentional, and the duo-tone palette means they will not fight with your headline text or call-to-action buttons. Whether you are building in Figma, Framer, Webflow, or plain HTML, these illustrations drop right in.

• Filled outline style with duo-tone color palette for a clean, modern look
• Distinctive chunky character design with big bodies and small heads
• Available in Figma, AI, SVG, and PNG formats
• Compositions designed for hero sections, splash screens, and above-the-fold content
• Easy color customization to match any brand palette

More Than Just Landing Pages

While the pack is optimized for web use, these illustrations work just as well in pitch decks, mobile onboarding flows, Notion documents, and social media graphics. The bold style scales down nicely for smaller applications, and the quirky characters add personality wherever they appear.

The duo-tone approach means you only need to pick two brand colors and every illustration in the pack automatically feels like it belongs to your project. That is a massive time saver.

If you like the outline approach but want a different character style, check out the Stories Illustrations for a more detailed take, or the Haze Illustrations for an abstract, sticker-like feel. Browse all options in our outline style collection.